Choose your path
Choose the path that fits your business. You will start with a tailored topic report.
Build a commercial real-estate intent service by separating company research signals from verified property, tenancy, entity, contact, and activation evidence.
Build a B2B financial-services intent program with a purpose gate, decisioning firewall, separate identity states, permission controls, and human-reviewed activation.
Build a governed healthcare intent service around company-level B2B evidence, sensitive-inference exclusions, human review, controlled activation, and recurring accountability.
Prioritize MSP and cybersecurity accounts through distinct evidence states, conservative messaging, identity QA, suppressions, client approval, and recurring feedback.
Intent-led audiences prioritize accounts using defined evidence, while lookalikes extend reach from a seed. Use each for its proper job and compare them without claiming…
A lead list is static inventory. Intent intelligence is a maintained signal-to-action service with provenance, identity states, activation, feedback, and client decisions.
Compare first-party and third-party intent by source, identity, permitted use, freshness, action, and evidence. Combine them only through a governed signal architecture.
Structure agency guarantees around controlled delivery, quality evidence, client dependencies, and bounded remedies, not meetings, pipeline, revenue, or sales outcomes.
Publish the meaning, inputs, identity logic, validation, governance, and limits of an intent score while keeping confidential implementation details private.
Evaluate intent and lead-data vendors with a controlled sample, activation test, governance evidence, cost model, exit plan, and five-company agency shortlist.
Benchmark an intent-data service with transparent internal baselines across signal quality, activation, adoption, outcomes, delivery effort, margin, and trust.
Run intent-data QBRs as evidence-led decision reviews using a seven-part agenda, governed metric definitions, client actions, economics, and clear outcome limits.
